Client Spotlight



Attention-grabbing web content and blogs about the latest medical procedures and treatments

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Stroke: ‘Women Face a Higher Risk’
See this sample blog post.
Hip Arthritis: Expert Offers Pain Relief Options
See this sample blog post.
Treatment Options for Chronic Back and Leg Pain
See this sample blog post.



Digital community engagement for driving brand awareness and building deeper patient relationships


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 Warm, understandable print materials aligned with the patient’s decision-making journey


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Boulder Community Health (BCH) is a not-for-profit regional health system, with 18 locations spread across six communities. Nearly 550 physicians in 54 medical specialties have privileges at BCH.

I’ve been BCH’s go-to marketing communications resource for nearly 15 years. During this time, I’ve been responsible for the strategy, research, messaging, and copywriting of numerous consumer-facing marketing initiatives.

  • Using an audience-centric approach, write digital and offline marketing content to support the brand message and strengthen awareness of key service lines.
    • Help re-purpose content for new channels such as emails, blogs, and website pages.
  • Manage the strategic planning and marketing of community education programs to  brand awareness, build patient volume, and support patients through their decision-making process. Leverage website content, email marketing, online advertising, print advertisements, direct mail, and social networking tools.
  • Analyze the performance of marketing programs by reviewing campaign results and gathering insights. Make decisions and take new actions based on insights.

Key accomplishments:

  • Orchestrate the content marketing and promotional strategies for health-related community education lectures that draw 3,200 to 3,500 attendees to more than 30 programs per year.
    • Grew monthly attendance by 122% between 2006 and 2016, with each program now averaging 122 attendees; increased average appointment generation by 75%.
  • Generate compelling content for email campaigns with average response rates of 28% (more than the industry average of 22.65%).
  • Launched BCH’s initial social media campaigns to drive community engagement and build deeper patient relationships. For six years, wrote and curated engaging social media content, serving as BCH’s digital voice and ensuring messages were on-brand in terms of style, quality, and voice.
    • Engaged in active conversations with community members and stakeholders using mainstream social media platforms (Facebook, Twitter, YouTube, Google+). On a shoestring budget, attracted target audience and increased Facebook likes from approximately 100 to more than 4,000.